There is a social media psychology in play whenever you engage your audience on the designated platforms. Each user has specific intent while perusing the network. People do not use Facebook in the same manner they use Linkedin or Twitter. The behavior and the intent are vastly different, thus each social media platform has it’s own user psychology.
Greg Taylor from Trinity Web Media explains in this Trinity Web Minute.
Social Media Psychology and Mindset
• Facebook: Often considered the awkward reunion of sorts.
• Twitter: Hallway or Water cooler conversation.
• Linkedin: Business meeting.
• Instagram: Museum and visual.
If you go into your content marketing with a social media content broadcast with these paradigms in mind, you can craft your messaging and creative accordingly.