How people use search engines is always a hot topic. I believe people use search engines to find answers. Typically, when you are looking for answers, you ask questions. Structure your content to help people, solve problems and in the form of a question, and your content will begin to be more visible in search.
The second part of this equation is structured your answer with good content. Content that is thin, vague, misleading or poorly constructed will never help you or anyone else.
Greg Taylor, Digital Marketing Strategist at Trinity Web Media, explains in this Trinity Web Minute.