Susan Baier talks to Kevin & Greg about finding your audience. Susan is an audience segmentation expert and the founder of Audience Audit. She uses quantitative and attitudinal segmentation research to find out what matters to your audience, ways to solve their inherent problems and how to speak to your market segment.
This approach has positioned Susan and Audience Audit as the leaser in audience research.
This episode of The New Marketing Show is for you if you are having trouble connecting with your ideal audience, your business is lost at sea, or if you want to learn more about her method to this madness. Hint: It’s science.
How To Find Your Audience in Three Simple Steps
- Describe your ideal client without using demographics
- Stop thinking about the problem being they don’t have what you are selling
- Why does this problem exist?