How is your brick-and-mortar business transitioning back after quarantine? We’ve worked with several brands that shifted their focus from an in-person storefront to a digital presence due to COVID-19 protocols. Now that the time has come to return back to in-person business, how will you go forward with an online presence?
Establishing a digital brick-and-mortar business takes work, don’t throw away all the traction you’ve gained. Although it may take a lot of work and persistence, maintaining an online presence is crucial in this day and age.
Are you looking for more information on taking your brick-and-mortar business online? Click here!
[Transcript]
Hello, and welcome to another bonus episode of the New Marketing Show catching us on Instagram, TV, YouTube, our website, all that great stuff, we definitely appreciate you. So today I want to talk about some of the shifts and some of the transitions we’ve all done with our business.
And mostly taking a brick and mortar store a brick and mortar businesses and moving it online. So with everything happening in the economy, everything happening in the country, everything happening continuously with a pandemic, and a lot of businesses still not open.
I wonder how many of you guys are gonna stay up and keep promoting your online businesses when you reopen? You know, I think that anytime you can diversify your revenue streams and add additional streams of revenue, it’s always going to be better for the business.
Now why would you want to do that? I understand it takes a lot of effort. I understand that it’s a lot of work. I understand that it may take an investment it may take you you know It may pull you out of your comfort zone, etc, etc.
But this is one of the things if you’re a small local brand, you know, and you want to reach or you have aspirations to be bigger, maybe to be a regional brand, then be a national brand, and perhaps even one day a worldwide brand, having an online presence and having an online store is going to be the easiest way for you then to start to distribute your products, distribute your goods, and distribute even some of your services to a larger audience.
You know, I’m assuming you made a significant investment to get it up and running to keep your business alive during the time of when things were shut down, and when maybe your physical location was closed.
So why wouldn’t you want to keep that up? Going back to one of my very, very original messages, one of my very, very original thoughts when we you know, we are going into this whole pandemic, now is the time to double down content.
You know, if you’ve done this and you double down on content and you’ve invested in an online store and online presence, keep it going.
What you’re going to see is you’re going to create more fans of your brand, you’re going to create an additional stream of revenue, so that then you can go ahead and maybe do different things offer different products, offer different services and continue to grow. Consider, seriously consider staying the course even when your business reopens and when the economy opens back up.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit