Our team recently had a conversation with one of the largest web hosting companies that didn’t exactly go as planned when they began overselling. After reaching out to try to obtain a solution to a problem our client was having, things went left. Instead of offering any real advice for this specific, we were busy being sold to.
It’s never a good idea to get caught up overselling. As you know, our company is all about solving business problems. If you’re too busy trying to cash a check, no problems will ever be solved, and your value quickly becomes minimal.
[Transcript]
Hello, and welcome to another bonus episode of the new Marketing Show catching us on Instagram, TV, YouTube, wherever you getting this content we have definitely appreciate you. So I want to tell you about a story that happened to me actually yesterday working with a web hosting company, and it’s not truly web media is web hosting company of choice. It’s another one that’s prominent in the WordPress space. And it came to him with a very specific problem that a client of ours is having.
And guess what they tried to do? Rather than trying to solve the problem for us, the guy took every opportunity he could to begin overselling to us. So this is a WordPress issue where settings from are going from are not carrying over from the development, the development area to the library, the production area.
So their solution is that we need a bigger and better server system. That’s not the problem. That’s not the solution. The solution is how do we fix our problem? The problem was never addressed. That was addressed was features and benefits of spending more money. Now, here’s the catch. How can I get a client to spend more money with a vendor, when there’s an inherent problem that is not definitely going to be solved. So think about that.
So next time somebody comes to you with a problem, even though it may be an opportunity to sell them on something, or to upsell them, or to move them into a different continuum of your business. Remember, focus first focus on solving the problem. solving the problem leads to bigger and better opportunities if you don’t solve the problem.
Now, your face where I am, we’re looking to move the client from one hosting company to another. So heed the warning solve problems before you sell. Hey, thanks for checking us out. For more episodes like this, you can get us on the new Marketing Show, which on Apple, Apple podcasts, iTunes, Spotify, all that good stuff. So thanks for checking us out.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit