After 63 episodes of “The New Marketing Show,” Kevin and Greg are taking a well-deserved week off. Today, we are highlighting Greg’s 2018 WordCamp NYC speech. His presentation titled “Stop Selling, Start Solving Business Problems” gets into a variety of exciting marketing topics.
At WordCamp NYC, Greg touches on the dynamic between what we do as WordPress developers and what our clients need. In the modern world of digital marketing, traditional sales tactics don’t cut it. He emphasizes that the problem is never that people do not have what your selling.
If you aren’t solving a problem for your client, how much of an impact can you really make?
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit