Solving problems with content is a foreign concept to some. Those who understand this concept typically have a stronger, more effective comprehensive digital marketing strategy. Trinity is a problem solving organization that specializes in social media management, content marketing and WordPress development. At the root of everything we do, there is a problem we are trying to solve.
If you are not trying to solve problems or help others with your content than what are you doing? Selling. Selling through content does not a digital marketing strategy make. You are now lost in the noise of the Internet, because you are becoming part of a problem — not a solution.
Kevin Eberle and Greg Taylor discuss solving problems with content on this episode of The New Marketing Show.
Solving Problems With Content Episode Takeaways
• If you are selling through your content you are basically a “sign spinner” of the Internet.
• Listen to the questions your customers and audience asks, so you know what problems to address through content.
• Never stop publishing. Press publish and give back to your community.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit