Today the boys discuss branding and how key reputation management is to the success of your brand. In the modern day where every individuals represent the brand they work for, monitoring yourself online is critical. Let’s go over the many factors involved with reputation management.
You always have to keep in mind the value of your personal brand. As Kevin states in this show, “you are the CEO of your personal brand.” Recognizing how important it is to represent not only yourself but also your brand is essential. Although some may say this isn’t being genuine, reputation management is also a form of online maturity. Your reputation online is often the first thing clients or employers hear of. Why sell yourself short by constantly ranting on twitter?
On this episode, Kevin and Greg also get into review monitoring. We all know how hard a 5-star review can be as opposed to a 1 star. Don’t get caught up in arguing with clients, take bad reviews in stride and improve your business.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit