Today the boys discuss branding and how key reputation management is to the success of your brand. In the modern day where every individuals represent the brand they work for, monitoring yourself online is critical. Let’s go over the many factors involved with reputation management.
You always have to keep in mind the value of your personal brand. As Kevin states in this show, “you are the CEO of your personal brand.” Recognizing how important it is to represent not only yourself but also your brand is essential. Although some may say this isn’t being genuine, reputation management is also a form of online maturity. Your reputation online is often the first thing clients or employers hear of. Why sell yourself short by constantly ranting on twitter?
On this episode, Kevin and Greg also get into review monitoring. We all know how hard a 5-star review can be as opposed to a 1 star. Don’t get caught up in arguing with clients, take bad reviews in stride and improve your business.
More Episodes of The New Marketing Show
- Episode #83 The New Marketing Show: Greg Taylor’s 2011 WordCamp LA Talk on Content Strategy
- Episode #82 The New Marketing Show: Adjusting to the 2019 Instagram Updates featuring Nate Baldwin
- Episode #80 The New Marketing Show: WordCamp Phoenix: Fundamentals of a Kick Ass WordPress Site
- Episode #79 The New Marketing Show: Trinity Web Media’s Five Rules of Digital Marketing Success
- Episode #78 The New Marketing Show: Marketing New Products & Services
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