Our podcast today features Greg Taylor’s WordPress WordCamp LA speech from 2011 on the various aspects of a content strategy. Many updates have occurred since this time, but what hasn’t changed is the core beliefs that surround content marketing. For example, we stick by the fact that you should be writing content for your audience rather then for the search engines.
Greg gets into several topics that address the basics behind the psychology of content, writing content for search, and much more.
If you’re interested in watching this full speech, check out Greg’s WordCamp LA talk on YouTube by clicking here.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit