On episode 67 of The New Marketing Show, Greg Taylor and Kevin Eberle of Trinity Web Media discuss a crucial aspect to content marketing. Identifying gaps in your content is the first step you should take when evaluating your strategy.
At Trinity, there are several ways we examine our own content to determine what exactly is missing. Whether or not you want to take a deep dive into your content, there are a few telling signs we look for.
Does your site feel like it NEEDS an FAQ Page? Or does your FAQ page link out to other websites? If so, you’re missing out on key opportunities.
Learn about identifying gaps in your content to make sure you give your audience the best possible experience.
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Thank you for listening, rating and reviewing on The New Marketing Show on identifying gaps in your content. Listen on iTunes and wherever else you consume your podcast content.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit