Kevin and Greg are joined by Trinity Web Media Social Media Director Tami Harvey discuss all things that are important to Social Media Marketing. Building off last week’s vanity metrics episode, the team talks more about metrics, engagement, and conversion.
How much is a like worth? What can a follower do for you? What’s the best way to measure success? These are all important things to know when you are working with a digital marketing agency or planning your own brand’s social media.
All this and more on this week’s New Marketing Show by Trinity Web Media.
What’s Important With Social Media Show Highlights
- People love vanity metrics because they are instantly measurable
- Consistency is everything
- Post frequencies depend on client goals and audience attention
- Plan out when to drip content and plan when to drop a lot of content at once
- People love behind the scenes content because it humanizes something that could be perceived as mysterious
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit