Being Bold With Goals in 2019 is the theme. This week Kevin & Greg talk to the Senior Vice President of Operations for the YMCA of the East Bay Mike Cassidy. Mike has the goal of eradicating Type 2 Diabetes by using (his passion for) fitness and wellness. Admittedly, these are big goals. This is a huge paradigm shift for the community and his orginization.
On this episode of The New Marketing Show, we talk about how being creative and getting out of the echo chamber allows you to be bold with your goals. When you set goals. committed to the process and stay the course there are no limits to what can be achieved.
Thank you Mike for making the time to talk to us. We are fortunate to call you a friend and a huge inspiration.
Thank you for listening, rating and reviewing on The New Marketing Show on iTunes and wherever else you consume your podcast content. [And a BIG thank you to all our new Spotify listeners.]
More Episode of The New Marketing Show
- Episode #112 The New Marketing Show: 5 Key Points for Staying Power
- Episode #111 The New Marketing Show: Why Content Marketing And Why Now More Than Ever
- Episode #110 The New Marketing Show: Online Brick-and-Mortar Stores
- Episode #109 The New Marketing Show: The Long Play
- Episode #108 The New Marketing Show: Message During These Crazy Times


While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit