Trying to decide which social media platform is best can be difficult. It's not always about which platform is the most popular; your social media accounts should always come with a strategy. Ask yourself, where does your audience live? What platform plays best into the product/brand you are … [Read more...] about What Social Media Platform is Best?
Having an Adaptive Process
We've said it before, and we'll repeat it - fall in love with the process. Whether it's in development, sales, or anything else, the process behind the magic is what it's all about. Unfortunately, too many love the process but are afraid to make any changes to it when the time comes. Being rigid is … [Read more...] about Having an Adaptive Process
Episode #105 The New Marketing Show: Web Development Kickoff Meetings
One of the most critical aspects of the web development process might not be as technical as you think. When we begin new projects for our clients, we always aim to arrange kickoff meetings. These meetings are essential to ensuring we are on the same page as our clients. By meeting and … [Read more...] about Episode #105 The New Marketing Show: Web Development Kickoff Meetings
How Does Producing Content Without Selling Help My Business?
It should come as no surprise that content marketing is quite complex. It takes time to wrap your head around exactly how effective this form of marketing is. When you create a useful content marketing strategy, the question remains, are you selling throughout it? The bottom line is, content … [Read more...] about How Does Producing Content Without Selling Help My Business?
Do I Need a Social Media Strategy?
It's no secret how much the world of marketing continues to evolve on a regular basis. Although many techniques come and go like trends, there's one tool out there that isn't going anywhere. Social media has now become an essential part of your digital marketing plan. If you've questioned … [Read more...] about Do I Need a Social Media Strategy?
What Do Digital Marketers Do?
Digital marketing is the modern form of marketing that everyone is talking about. Although it's a popular topic, many are still left confused by what really goes on behind the scenes. As a New Jersey digital marketing company, we would like to break down exactly what hiring digital marketers does … [Read more...] about What Do Digital Marketers Do?