This week’s episode of The New Marketing Show talks about how business owners get caught up chasing the wrong digital marketing metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money.
Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics. Listen and enjoy!
Stop Chasing Vanity Metrics Key Takeaways:
Stop spinning your wheels and fixating on things that do not matter
You will never make payroll based on socal media followers
Bounce rate does not matter
Focus on converstion. Conversion pays the bills
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit