When it comes to Website Design, WordPress Development, and Digital Marketing A/B Testing is a crucial, yet often skipped step of the process.
What is A/B Testing and what does it mean for website design etc.
A/B Testing is scientifically comparing and measuring two versions of the same element against each other.
What items are important to A/B Test?
You can A/B test almost anything on your site or your marketing. Below we list the important things to test, but one thing to always remember is not to test too many items.
If you test too much at the same time, you will muddy the data collected and will not provide you with any conclusive results.
The items we like to constantly test are:
- Call to action messaging
- Pop-up content
- Content headlines
- Images
- Image sizes
- All button copy
- Tone & Voice
- Colors
Our favorite A/B Testing tools
Google Optimize
Optimizely
Optinmonster (For pop-ups)
When you test items you begin to understand what copy, images and color resonate with your site’s audience. Understanding what works allows you to give your audience what matters to them and in turn will make your site more effective for your visitors. It’s important to set a good time limit, to achieve a good sample audience and get conclusive results. Once you learn more about what works with your audience run with it and begin testing the next items.
Review refine repeat always and as necessary.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit