Trinity Web Media has a web development process that has worked time and time again. Our web design and WordPress development process consists of four distinct phases: assess & discover, strategize and plan, develop and then debrief.
These four phases of a Trinity Web Media project are what makes our web development process unique to the WordPress world and digital marketing space — let’s go through each one by one.
If you are acquainted at all with the Trinity Web Media brand or listened to our podcast The New Marketing Show, you know we are a collaborative digital marketing company. We love client input, thoughts, and ideas — it allows us to create something that works well for the brands we work with and to us, it’s the only way to work.
Phase ONE: Marketing Assessment & Discovery
Through a series of kickoff conversations and research, we assess the problem at hand. Since Trinity Web Media is a problem-solving organization, we want to know what’s working, what is not, and how effective marketing and web dev can bridge the gap.
We seek to understand your business goals and what success looks like to you and your stakeholders. Too often marketing companies have one-size fits all approach for their clients, which is flawed and only serves a selfish interest — their own.
During this initial phase, Trinity’s team looks at the competitive landscape of the industry and learns as much as possible through research. From there, we go back and discuss our findings to affirm the points to make sure we are on point. Through a typical engagement we learn a lot about your vertical and business but rely on the client’s “institutional knowledge,” because there is no way we will ever know as much about your business as you do.
Your ultimate success is our success.
Phase TWO: Strategize & Plan
After we figure out where the problem lies, and where you want the business to go a comprehensive plan and strategy is created. We look at where your website’s conversion are and to drive traffic to the site. We look at WordPress themes, content strategy, social media broadcast channels, brand messaging and what move the needle for your business.
During this phase, Trinity Web Media delivers rough wireframe documents that puts the plan on paper. We discuss, agree, probably discuss some more and begin executing the plan. (Plans are worthless without execution.)
Phase THREE: Web Development
The web development phase puts the plan into action and brings things to life on the web. The WordPress Development team creates a branded site in our development environment. This dev environment is shared with clients, so they can monitor progress and watch their brand come alive in their new site.
Along the way Trinity Web Media likes to pause a couple of times for review meetings. Typically, we stop to discuss the project with the team and clients at the 60% and 80% mark. These review meetings are imperative to our process, because we want to make sure you as the client understand where we are with the project and also to make sure we are in agreement with strategy execution throughout the project.
Once this project hits 95% done — we launch! The rationale behind launching the site at 95% is to give it to the world without expecting perfection. Perfection is the enemy of progress in the WordPress development world. By understanding this, it allows us to move into the final project stage freely.
Phase FOUR: Project Debrief
Now, that your new website is launched we move into the debriefing stage. Here we collect data from the first 30 days of the new site and look back at our research, strategy, and assumptions. Where we right? What works? What does not work? What needs to improve? The data tells a larger story that tells us exactly how the world uses the new site.
With the data and analytics, Trinity Web Media get back to work and fixes what is not working as well as expected. This phase is where we bridge the gap from 95% to 100%.
This process works. It has worked over and over through the years for every project we have worked on for our clients. Looking back at it, it’s nothing more than common sense, but we all know common sense is far from ordinary!
If you like this article, why not give our podcast a listen. The New Marketing Show discussed how effective digital marketing and web development solves business problems.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit