So, you have a podcast, and now you need a podcast website, but you are not sure what makes a WordPress site for your show good. Don’t worry, Trinity Web Media’s WordPress Development has some answers for you.
The podcast website is like other websites you have for your company. For the sake of this article, think of your podcast as a product and something delivered to your market. If you were selling a product, what would be important to your audience to get them to buy the product? Information. Access. Availability. Right? The same is true for your podcast’s site (or dedicated podcast pages on a larger WordPress site.)
Podcast Information
Tell people about who the podcast is for, what it is about and who is hosting (and guests) on the show. Give out host and guest bios, what topics you discuss and how often the show posts. This information gets people excited and starts to create a buzz for your show.
Podcast Access
Visitors to your site should be able to listen to the show directly from the site. Place your latest episodes on the home page, the podcast archive page and wherever else makes sense based on your site’s architecture. All podcast hosting companies have embed codes for you to place in your WordPress Posts or Pages.
Podcast Availability
On every page give your audience a way to subscribe to your show. Use rectangular icons from your podcast syndication services with a strong call to action. While you will be tempted to list every single podcast service, it is always best to limit the audience choices to three. No more, no less.
These tips may seem like basic advice, but it’s incredible how many podcast websites miss these simple points. Put these three in action and watch your audience start to grow.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit