As you know, the importance of having a solidified process in place benefits both your team and the client. But, once a process becomes confusing or unable to be understood by both parties involved, disconnects happen.
Understanding your own process is crucial to the success of an initiative and a relationship with your client. No one likes to feel confused; it is your job as a marketing company to ensure everyone is on the same page.
In order to keep your team on pace, there are a few things we recommended doing. Check out this week’s Trinity Web Minute to learn about understanding your own process and why this is so important to everyone involved.
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the New Marketing Show, catch us on Instagram, TV, YouTube, all that good stuff. I’m here joined with my good buddy, Cleo. So, today I want to talk about processes.
And I think that what as a marketing firm as a web development company as any kind of service provider, it’s super important that internally you understand your own processes. If you don’t understand or have your own process and have a good handle on them.
There’s no way that you can expect a client to adhere to your process, or to understand your process or to know what the hell they are accountable and responsible for. So when you have a process, it should definitely be clearly defined within your team.
Now, this may be a chain of command. Like if you’re getting like in one of our cases for Trinity web media to use a real world example to get getting content approved.
It goes from our writer, to the account manager to the client, then back to us with approval. You know, as long as everybody understands that chain of command and how the process works, we’re good.
But when there’s a breakdown, when one person thinks that somebody else is responsible for sending it, or that other person is responsible, somebody else thinks that another person is responsible for approving it.
Now, there’s a breakdown in the process, everything kind of gets fucked up. And what happens is, you lose control of the end product. And you also lose control of all of the, the timeline, and the benchmark, etc.
So, internally, make sure that you and your team understand the process. Make sure it’s clearly defined. Make sure that you can articulate it to your clients, and then just see how much smoother projects run. So hey, thanks for checking us out.
Talk to you soon.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit