It’s no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture.
Site architecture is essentially how everything on your site works together, how one page interacts with other pages, how your homepage is the foundation, and much more. To give your users the best experience possible, your site architecture must stay on point.
Join marketing expert Greg Taylor on today’s Trinity Web Minute as he covers the value of site architecture & how it’s something you cannot overlook.
[Transcript]
Hey, everyone, thanks for checking out another bonus episode of the New Marketing Show, got it on YouTube, Instagram, TV or website, all that good stuff. So today I want to talk to you about some one of the more overlooked things when it comes to web development. And that’s a site architecture.
Site architecture has to do with how everything works together, how one page interacts with other pages, how your homepage is the starting the foundation, and then everything goes from there, everything goes from the menu that you have, are you calling your menu items, something that’s intuitive to your audience, or you call it something that you guys just call it on the inside in your within your company, that may cause some confusion within your audience.
So to provide a good user experience, what we really need to do is we really need to think through how each of the pages interact with one another, and how they’re named.
What order are they in? Are they sub pages? Or are they Main Navigation pages? Also, do you have nav? Do you have navigation menus on your sidebars or your footer? You know, you got to think when somebody goes all the way down to the page, what are they expecting from a navigation item? are they expecting to find out more contact information, more company information?
Or are they trying to find out more of the meat and potatoes of the site and some of the main content that’s up in the main now, these are all things that you need to consider good sight architecture is is carefully thought out. And it’s backed by data. You can use Google Analytics to see what pages are viewed most.
You can use other things, other heat map type type tools, where you can go ahead and see people where they hover where they spend most of their time, you can use some eye tracking tools to see how people read the site and how they consume the information visually. All of these things blend together into a good user experience.
And it all starts with starts with site architecture. Hey, thanks for checking us out. For more episodes like this. You can catch us on Instagram, YouTube, podcasts, all that good stuff. Keep checking us out. We’ll keep making videos. Thanks.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit