Consistency and connection, two things that are at the forefront of proper branding. In order to keep your branding on point, there are a few things you need to make sure you’re doing. You can never overlook the importance of branding!
Always keep in mind the significance of keeping things uniform by using the same color schemes and design structures. Your logo should be recognizable and always appearing the same from product to product.
Learn more about the importance of branding on today’s Trinity Web Minute with Greg Taylor.
[Transcript]
Hey everyone, thanks check it out another bonus episode of the New Marketing Show coming to you live from Trinity web media offices here stocked in New Jersey. So today I want to talk about branding and the importance of having a good brand.
When you’re building up your business, so one, I think that your branding always has to be consistent. When it comes to consistency and branding, you always want things to be to look alike, to have seen colors use the same imagery and iconography for the same things or for similar things.
And what that’s going to do is, the more that you’re able to do that achieve that you’re going to connect with people.
So to me, branding is consistency and connection. So what you want to do is you want to make people feel a certain way about supporting your brand. You want them to feel good about doing business with you or using your products.
And the way that you can do that is think about your message. Think about how the message related To the colors, how the message relates to the iconography, think about how you can go ahead and create one congruent experience.
And when you do that, I think that the connection just kind of comes naturally for your right audience and for the right segment of your audience. So, when building a brand, think consistency, think connection. And from there think, how can you make and keep things congruent?
Hey, thanks for checking out the bonus episode a new Marketing Show. Okay, soon.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit