There is a social media psychology in play whenever you engage your audience on the designated platforms. Each user has specific intent while perusing the network. People do not use Facebook in the same manner they use Linkedin or Twitter. The behavior and the intent are vastly different, thus each social media platform has it’s own user psychology.
Greg Taylor from Trinity Web Media explains in this Trinity Web Minute.
Social Media Psychology and Mindset
• Facebook: Often considered the awkward reunion of sorts.
• Twitter: Hallway or Water cooler conversation.
• Linkedin: Business meeting.
• Instagram: Museum and visual.
If you go into your content marketing with a social media content broadcast with these paradigms in mind, you can craft your messaging and creative accordingly.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit