As much as we all love having a grid on Instagram with the same shades of pink, aesthetics is never the best way to achieve your goals. Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value.
The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works for your business, rather than just looking pretty.
Learn more about this topic on today’s Trinity Web Minute with Nate Baldwin from Trinity Web Media.
[Transcript]
Hey everybody, I hope your week is starting off. Well, I’m back with another tip for your social media strategy. Today I want to talk about the idea of valuing esthetics over your goals.
When you think of your social media strategy, whether your goals are brand awareness, general web traffic or lead generation, you can’t always put all your focus on the aesthetics of your page.
What do I mean by that? When you’re scrolling through a lot of social media, social media manager’s pages, you’ll notice that it’s all the same shade of pink, it’s all the same shade of sage, the big thing you’re missing is it’s not providing value.
The goal of your social media strategy should always be to provide your audience with value. aesthetics isn’t always going to cut it.
So when you’re setting up a profile for your next client or for yourself, make sure you always keep in mind the goals of your social media strategy, rather than just being aesthetically pleasing.
Episodes of The Trinity Web Minute
[display-posts category_id=”14″ posts_per_page=”5″]
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit