When you prepare to set goals for yourself or your team, it’s always important to keep things realistic. Sure, we all like to set high expectations for ourselves. But, as you know, sometimes things just don’t work out as planned. When you set realistic goals, you set your self up for success and the motivation that comes with it.
Don’t set up anyone for failure by promising clients the world. By maintaining a realistic viewpoint, you help keep goals on track without the need for too many bumps along the road.
Are you finding that you are continually struggling not to fail? Continue learning about the value of setting realistic goals on today’s Trinity Web Minute with digital marketing expert Greg Taylor.
[Transcript]
Hey everyone, thanks checking out another bonus episode of the New Marketing Show today, I want to talk about goals. As our current reality in business has changed, and everything is different, and what’s going on around us, we have to make sure that our goals are realistic, we have to make sure that we can measure them, they’re attainable, we put good timelines on them.
Because if we don’t, what happens is, we end up going ahead and setting ourselves up for failure, you know, like anything in life, the more realistic you are with the situation in the current reality, you’re gonna be able to understand exactly how to go ahead and how to make sure that you’re going in the mark, and also what’s important to you.
What’s important to the business, what moves the needle, you know, the current reality, the uncertain landscape of businesses and everything, you know, we all are, I think that we’re all still affixed to the old goals of business, and the old reality.
But nowadays, we’re able to kind of think, with a new paradigm put forth a lot of the things that you’ve been doing and a lot of the things that you know, have made you success on a lot of the things that have brought you through the situation.
You’re able to do more of that and affixed new goals that move you into the future and into a different reality. what’s what’s gonna happen is, you’re gonna come out with it, you’re gonna come out of everything stronger, you’re gonna come out, everything’s better, you’re gonna come out everything smarter.
And anytime you can measure things and anytime you can put a timer on things. It’s definitely makes things more attainable and more achievable. So anyway, set goals, set realistic goals, put a timeline on them.
Make sure that you know they are in your wheelhouse and things that you can hit. So hey, thanks for checking us out. I’ll talk to you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit