One of the fastest ways to lead down a road of disappointment is setting unrealistic expectations with clients. It may seem pretty strait-forward, but we experience the power of expectations in our business every day. By communicating and understanding what a client expects, you take your first steps towards a truly collaborative way of thinking.
When you set goals for the ceiling, anything short of which is a failure in the client’s eyes. It’s essential to open up the train of dialogue to keep in touch with precisely what is expected. It is your job as a marketing professional to keep things realistic for both yourself, your team, and your clients.
[Transcript]
Hey everyone welcome to another bonus episode of the new market show catch us on Instagram TV, YouTube, our blog wherever you get this content. I’m coming to you from the world’s smallest conference room at fish tank here in Haddonfield, New Jersey, it’s a, as we would say, back in the day, it’s one cubic condry. I can touch all the walls.
So today I want to talk about expectations and a lot of what we do from the client journey and the client side, the client experience, and also internally is all about expectations. It’s about setting expectations, meeting expectations, communicating expectations, understanding expectations, this all goes into what we do as marketers, and developers and good teammates and from a collaborative perspective. So first off, expectations.
The quickest way to the quickest road to disappointment is by having unrealistic expectations. And that goes for me that goes from the clients that goes all around so what we need to do is continually keep expectations in a clear manner. So when you can communicate expectations, back and forth now communication is a two way street, you know, there’s speaking and listening, you know, most of communication is actually listening and observing.
So if you can go ahead and you can listen to what somebody needs, what client needs, what your team members need, and then you guys can go back and forth. I don’t want to call it negotiation. But at that moment, you have the time to say, Yes, I can meet that expectation. And I can do that, and I can deliver what I’m saying that I’m going to deliver, or what you expect me to deliver. Or what’s going to happen is you have the opportunity then to say, you know what, I don’t think I can meet that deadline, but I can meet this one. Or, you know, it doesn’t it’s not feasible for me to do it this way. What if I do it this way? And then you go back and forth.
You open up dialogue, communications, you know, setting expectations and meeting expectations. Is everything about winning when it comes to marketing business life, all of that. So when it comes to expectations, set an expectation, make sure that everybody is clear about the expectation, then deliver them. So hey, thanks for checking us out.
For more episodes of the new Martin show, you can get us at Trinitywebmedia.com/podcast or you were on Apple podcast, Spotify, I Heart Radio, all those good places.
Oh, thanks. Talk to you soon.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit