As your company continues to grow, various factors need to be accounted for consistently. In business, two of the most vital aspects of include sales and digital marketing. Believe it or not, these two things are essential to growth, but they also go hand in hand. Without one supporting the other, campaigns often suffer greatly.
At the end of the day, your website and marketing efforts need to support the sales side of things. Conversion is often the goal, and as we say, revenue is the by-product of meeting these goals. Keep your sales on the up-and-up by making sure you work with a reliable digital marketing agency.
If you are looking to get in contact with a marketing team who genuinely understand supporting the sales process, contact Trinity. We’re excited to help you take your marketing campaign efforts to the next level.
[Transcript]
Hey everyone, welcome to another bonus episode of the new Marketing Show catching us on Instagram, TV, YouTube, our website, wherever you’re getting this content, we definitely appreciate you. So I want to start talking about how sales and digital marketing and how web development all need to work together. And I think this is going to be a topic that I’m going to talk more and more about, as I get more ingrained into some of our clients sales processes, and how we can help support them. So I just wrote a blog post about this. But here’s one of the biggest things.
There’s always a disconnect between marketing and sales, and, you know, or sales and manufacturing. You know, that’s a classic historical one. But there’s always a disconnect between web development and marketing. And the biggest reason that there’s such a disconnect about things are because there’s no communication, there’s no open communication. You know, developers and marketers do things a certain way. sales people do things a certain way. And nobody ever talks about how They do it and how they can work together to help support each other and probably get way better results. So part of this is one from a digital marketing and from a web development standpoint, we need to understand your sales team sales process. And the first step to really understanding things that are first step to making things work really well is true understanding. So ask them what questions you keep hearing, what objections do you have? What are their competence? What do you hear about the competition?
You know, as digital marketers, these are all easy points that we can either construct content around or maybe we can get some social media posts around, or we can go ahead and produce podcasts about or videos around. And then from a development standpoint, we can make key landing pages so that when they’re pushing out specific, special initiatives, what can happen is to hasten the conversion cycle and to hasten the sale cycle. Well we can do is we can then direct them to a highly optimized landing page that gets right to the point. And that’s no nonsense. So the first step, again, is truly understanding what your sales team is up against. There’s another way to start doing things. And this is going to the onus going to fall a little bit on a salesperson here is if a salesperson can get us good, consistent
data.
Now, that’s from a CRM, or even just from MailChimp, or like a nonprofit world, something like give up or donor perfect. If you can give us good data about what these personas look like and what these individuals that you’re working with or speaking to look like. Again, we can serve a relevant messaging to address their specific concerns, their specific needs and the specific problem that we’re solving. So sales, marketing, web development, rather than them being three different departments, we should start to look at them as being one cohesive unit, so that we can go ahead and make things better for everybody. And this is one of those situations that when you know sales and revenue is is generated, everybody wins.
Without a doubt everybody wins. So, thanks for checking us out. You can get more videos like this at Trinity web media.com slash Apple podcasts, or you can catch us on YouTube, Instagram TV wherever you get any of our other content.
Thanks for watching.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit