There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization having the right strategy but the wrong person trying to execute it. As we say, a plan is nothing without execution.
If you find yourself in a similar situation, take time to evaluate the team that surrounds you. Are they the right fit for the strategy? Can it truly be executed to its full potential? Without the proper people in place, your efforts are inevitably going to fall short.
Learn more about how to cultivate a team that will execute a strategy on today’s Trinity Web Minute with WordPress expert Greg Taylor.
[Transcript]
Hey everyone, Greg Taylor from Trinity Web Media. Thanks for checking out another bonus episode of Trinity, of the new Marketing Show. So here we are, I want to talk about why things fail. And a quick, maybe simple, maybe not quick, maybe simple, maybe easy, maybe not so easy fix on how to get things back on track.
Now, I spent a lot of time with a specific client in the medical industry lately. And we talk about things like getting the right strategy in place. And once we get the right strategy in place, that’s true strategy is worthless, like we always say, without execution.
So I think sometimes you have to look back at your business and look back at how a strategy is executed, and not so much. Was it executed poorly? Or did you have the wrong people in place? So you know, the phrase that we’ve been using a whole lot with this one client is right strategy, wrong people, right strategy, wrong person. And full transparency. This comes in with a lot of like sem like PPC type of stuff, which Trinity web media does not do, we do consult our clients on.
I am a full believer in a paid marketing strategy. I think that there is a paid reach that goes beyond organic reach, that can can accelerate the organic reach and also accelerate a business especially now, during these uncertain times the current reality of the the, the economy, etc, etc.
So, before you go ahead, and you throw out your whole strategy, I would try to look backwards and say, What results did we get? How did it impact the business? Who executed it? What was the strategy, were any types of weak links. And when you find a weak link, what you can do then is use a review or fire repeat methodology, you just reviewed it.
Now it’s refining the, the refining point here, maybe the person executing the strategy. So I implore you to take a look at the people executing the strategy, you may have a great Saturday, you may have a great execution plan.
But if you don’t have the right person, putting that stuff in place, and tending to it, it’s not going to succeed. You know, marketing, social, digital marketing is complicated. It’s not an exact science. You know, there’s a lot that goes into it. And there’s also a lot of patience, that has to happen with it. But at the same time, it’s everything is one small piece of the puzzle. If you don’t have the right piece to fit, it’s not going to work. So double check your strategy.
If you think your strategy on point doubles, double check the execution, if you think that it’s being executed, okay, maybe the wrong person is executing it. And then maybe what you need to do is put somebody else in play. Hey, thanks, checking us out.
We’re gonna start coming back to you with full length episodes of the New Marketing Show. As soon as we possibly can, you know, we have been insane busy through this pandemic, working with clients consulting clients, and we don’t want to just put out half ass episodes.
So we’ve been doing a lot of bonus episodes. You know, to keep momentum going. If you like what you’re listening to, please pass it on to a friend. If you have any suggestions, please feel free. Feel free to hit us up info at Trinity web media.com. Or you can get me personally tailor actually web media.com and we’ll produce videos and we can have a conversation and see how we can help you.
Have a great day. Take care.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit