We often get asked this same question over and over again, “is it still important to have a website?” If you’ve tuned into our content before, you likely know our answer to this question. In the age of social media, many people solely rely on these platforms to build their brands on. So, what happens when Facebook goes down? Or your engagement drops due to algorithm changes? Without a website, you are at the mercy of these corporations and essentially working on “rented land.”
Today, let’s talk more about this concept and expand on the answer to the common question, “is it still important to have a website?”
[Transcipt]
Hey, everyone, thanks check it out another bonus episode of the new Marketing Show getting us on Instagram TV where we getting this content, we definitely appreciate you. So last night, I was out to dinner. And I was asked by a financial planner, while we’re waiting for our table, kind of got to talking about what we did, etc, etc. And he said, in the age of social media, do you think it’s still important to have a website?
Now, if you followed any of the content that I’ve produced and followed any of the content over the years that I’ve posted? Your I know the answer ahead of time, but let’s revisit this again. Right now, as I’m recording this video. Instagram is down. Right now, as I’m recording this video, Facebook is down, I don’t know what’s going on, I just know that I can’t go ahead and upload it, I can’t use it the way that I typically do.
So if you’re relying on social media, to be your only center for your brand presence and your brand awareness, what happens is you’re at the mercy of another entity, right? Why would you want to build your brand, again, on rented land? So since you’re at the mercy of them, of course, you always should have a website, even if it’s a simple microsite that says, who you are, what you do, what problem you solve.
Even if you have something like that, that’s not super in detail, and you post a lot of your content to social media, that’s better than relying on social media 100%. Because when you’re building your foundation, and you’re building everything on rented land, who knows what’s going to happen, who knows with you know, ongoing privacy concerns of Facebook with GDPR and ongoing, you know, anything with Instagram algorithm changes, you know, how often yourself is viewed, who who knows what’s going to happen, who knows how that’s going to change in the future.
The one thing that I do know is that if you have a website and you own your domain, and you own the land of which you’re marketing to, and you bring everybody back to that, you’re going to have more control over everything, you have more control over your positioning, you have more control over your search visibility, you’re going to have more control over Legion. When people are coming to us specifically, there’s a better chance at them, for you to capture them that too for you for them to just scroll through and go see somebody else doing something similar.
So the answer is, yes, you always want to have a website for your product, service or brand. Even if it’s a small micro site like training these are beginning to offer because then you’re going to control everything and you’re going to control your messaging and you’re going to be able to be more successful in the long run without depending on someone else. So hey, thanks for watching.
Thanks for checking us out. You can get more episodes of the new Marketing Show, Apple podcasts Stitcher, I Heart Radio Spotify, wherever you get your podcasts and you can always catch us at Trinitywebmedia.com/iTunes.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit