At the heart of a successful content marketing strategy lies what you are creating and who you are creating it for — struggling to figure out topics to discuss? We’ll go back to what we always say, listen to your audience. If someone messages you a question, there is a high chance that they aren’t the only one.
Another great way of identifying gaps in your content is through your analytics. If you notice keywords are beginning to slip, base your next topic around that term.
There are many ways to keep your content schedule on point, use these techniques to identify content gaps and keep the ball rolling.
[Transcipt]
Hey everyone, thanks for checking out another bonus episode of the new Marketing Show getting us on Instagram TV, YouTube, or on our website, wherever you’re getting this content. Today, I want to talk about identifying gaps in your content, and what content should be created.
So, again, I’m Greg Taylor from Trinity web Media. And a lot of times, we’re always were asked, How do I know what content to create? How do I know what content valuable to my audience? How do I know what I should be doing? And then a lot of times, people who think they should be creating content, say, I don’t know what to write about. I don’t know what to produce videos on. I don’t know what my podcast should be about.
So one way that I’ve gone on the record, and I’ve talked about over and over and over is to listen to your audience. If people are asking you questions, if people are emailing your questions, if you’re a public speaker, and people are asking you these questions in a public forum, understand that people are also searching for this.
And they’re looking for this information and if it falls within your expertise, great way to create content, I’ve covered that. Here’s another way, what I really want you to do is if you monitor your Google Analytics, and you monitor your SEO, you know what pages perform well, you know, what drives your business, and you know, how you should be ranking and where you want to rank.
So if you ever noticed a little downtick in your SEO with anything, structure some new content around that, maybe that’s a good topic for you to be writing about. Maybe that’s a good topic for you to be blogging about. Maybe that’s a great topic for you to be creating videos for or, or podcast audio content, however you do it. So anytime you identify a downtick in SEO, a downtick in page view visits a downtick and conversion for different things, you know, that drive your business, go ahead and make some content around it.
Keep doing that in a consistent manner. And what you’re going to do is you’re going to see your SEO rise, you’re going to see more traffic, you’re going to see better leads coming through and hopefully more conversion. So hope this helps. Hey, for more videos like this and for more audio, you can always get us at Trinitywebmedia.com/iTunes or on our Instagram TV and YouTube at Trinity web media. Thanks a lot.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit