We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” are often nothing but amateurs.
Before committing to a service or company, there are a number of questions that you should present them with:
“What are you promising my company and me?”
“What results have you achieved in the past?”
“Can I talk to one of your current clients?”
Never let so-called digital marketing “experts” try to convince you of something that you can simply vet to find out for yourself. And most importantly, always trust your instincts.
[Transcript]
Hey everyone, thanks, check it out another bonus episode of the New Marketing Show, catch us on Instagram TV, YouTube, our website, all that great stuff. So, you know, I read a great article from a newsletter that I get from my friend Josh Cobb out in Brisbane, Australia, and Josh owns steps.au com.
What Stepps is its digital marketing and content company for real estate agents, they do a lot of great web development. And the title of his article was how to weed out dodgy SEO companies. And, you know, it got me thinking, it got me thinking about, you know, how do we go ahead? And how do we vet experts? And how do we go ahead and vet the people that we hire and the people that we want to work with?
So what we need to do is, you know, I’m gonna put myself in a client’s shoes right now and on the client side is one. If it doesn’t feel right, it probably is not, right. You know, if the person if you just get one of those feelings for somebody, just walk away, you know it, trust your instinct, trust your intuition, because typically more times than not, you’re dead on.
You know, another thing is ask who they work with, ask about the results that they’ve got asked, this is the key one ready, ask if you can speak to any of their current clients, ask if you can speak to any of their past clients.
And what happens is we all part ways, you know, client provider for multitude of reasons. But what happens is, that will tell a story about how the company wants to work with how the individuals are, what results they got, you know, see if they have any case studies, see if they have any type of articles, or videos or podcasts about, you know, that pertain to the topics that you’re talking about.
See if they have what kind of track record they have. The best thing is, see what they are promising you. I’ll say that again, see what they are promising you if they’re promising you top 10 results in 30 days and SEO run, because you know that it’s not true.
They’re promising you X amount of leads in 10 in 10 days, you know, X amount of something and why amount of time. Question it. Because we all know that what we do with digital marketing, and SEO is not an exact science. You know, there’s a lot of trial and error. There’s a lot that goes into figuring out exactly what you need to do for our client.
You know what I want to be honest, first time, go around with a strategy for a client to the web media is never 100% we always have things that we know that we can improve upon. We have times that we absolutely missed the mark. And we need to go back and we need to reassess things with the data that we have.
So when you’re vetting service providers, make sure that you take in everything, make sure that you have understand their track record, make sure you speak to past clients, current clients, and if it doesn’t feel right, it probably isn’t.
Hey, thanks for watching. I’ll talk to you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit