Learning how to recycle old content is a great way to continuously push out older content and broadcast it to a new medium. The practice of recycling old content will help your content marketing strategy fill in gaps of content creation.
If you have a large library of old blog posts consider reading them and turning them into mini-podcasts. Do you have a catalog of videos? Maybe turn the videos into blog posts or podcasts.
Greg Taylor of Trinity Web Media discusses some of Trinity’s favorite ways to recycle old content.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit