As we’ve continued to work with non-profits, we’ve begun to learn the ins and outs of fundraising. There is a lot that goes into a campaign, and it takes both time and effort to maximize fundraising campaign results. With the upcoming holiday of Giving Tuesday, now is the best time to get in front of your fundraising efforts.
Tune in as Greg gets into how to maximize fundraising campaign results by utilizing a variety of strategies. Don’t leave anything on the table! Use these tips to get the most out of our such a valuable time for nonprofits.
[Transcript]
Hey everyone, thanks for checking out a little bonus episode of the New Marketing Show. Get us on Instagram TV, YouTube, our website where we get this. We definitely appreciate you coming to you from our co working space the fish tank and Haddon Heights, New Jersey. Today I want to talk about getting the most out of your website for your nonprofit during fundraising season. Now we all know December 3 is Giving Tuesday and I’ve done some videos in the past about Giving Tuesday. So again, just to recap that real quick, my favorite fundraising tool for WordPress is give WP give those guys a look if you’re trying to collect donations if you’re trying to do a lot of good marketing stuff around your WordPress site.
They’re the best so I want to give you three tips to how to increase donations on your site. Now, these tips are pretty universal. They are more in a marketing sense than they are in a WordPress sense but use it for WordPress use it for Squarespace. I don’t care where you use it, just use it and see how you can apply them. So one, you have to make it easy for people to donate.
People will not do anything that’s hard, especially when it comes to open up their wallet and supporting a cause. Make it easy, make the donation forms intuitive. Make the donation forms, very easy to find and make it simple mixture, you give them a receipt. That’s a big thing that a lot of nonprofits don’t do. When somebody donates on your site, make sure you set up the receipt functions, especially when you’re using give WP very, very simple to do.
So, If you make it easy. You’re going to see donations go through the roof, or at least increase then having a different type of site where it’s hard to find the forums and you don’t really know what’s going on to marketing one on one, tell a story. You’re a nonprofit, you serve a community, you help people you do great things for other people, other organizations, etc. etc. tell that story. Tell people who you help tell people how you help them. Tell them why you’re important.
You know without donors and without funding, nonprofit cease to exist and too many good nonprofits are on the brink of not existing, because they cannot tell a good story about how they help somebody why they’re passionate about the cause, etc, etc. Tell a story. Make sure the story resonates with your audience and your donor base and the people that you’ve already profiled, and your avatars for your organization.
can’t say that enough. Elastic promoted.
Don’t be afraid to do a retargeting campaign around a given Tuesday initiative. You shouldn’t be afraid to boost posts on social media. Don’t be afraid to reach out to influential donors within your organization and ask them to promote your fundraising cause to promote your nonprofit and have them and give them specific guidelines.
Tell them to drive people to the donations page or to whatever page they’re passionate about, and why they’re helping get testimonials from these people and have a personal last event, here’s the thing. Also, if you don’t have a page that resonates with your key donors, create one. If you create one, then you’re going to be able to go ahead and have them promote it on more of a one to many basis where they can internalize it, and they can tell their story of why they’re passionate about your cause. So, three things one, make it easy to tell a story three promoted Hey, thanks for checking us out. For more episodes like this. You can get us at Trinitywebmedia.com/Apple-podcast, wherever you get your podcasts or Instagram TV, YouTube and our website. Thanks.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit