For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining.
Creating videos or podcasts just for the sake of publishing something to hit a deadline isn’t going to cut it. Add value to a person’s life. Create content that you yourself would enjoy watching. Engaging content takes time to master, but the extra work is always worth it in the long run.
Check out today’s Trinity Web Minute to learn more!
[Transcript]
Hey, everybody, thanks for checking out another bonus episode a New Marketing Show, you know, Sunday we’ll get back to doing full episodes, and we can all be together and we can get everything going. But today I want to talk to you about how to make your content more engaging, how to make your content more valuable, how to see a bigger ROI on your content.
First thing I always tell people to do is produce hot, the highest quality content that they can. It doesn’t mean that it needs to be perfect doesn’t mean it needs to be cinematic, it means that it needs to be of high quality. It needs to be helpful and it has to be educational, or it needs to be entertaining. Improve and add value to somebody’s life. If you want to add value to a relationship, start with somebody’s life.
Always know that on the receiving end, this video included. There is somebody out there watching, there’s somebody out there who has questions, there’s somebody out there who wants to know different things and know more about everything that’s going on. So high content value. Make sure that you’re remaining helpful.
Make sure that you are producing good stuff that’s valuable that people can use as a resource and go back to over and over and over. Believe me. These rules haven’t changed since beginning of time with content and I don’t see them changing anytime soon. Hey, thanks checking us out. See you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit