Have you ever worked with a client and felt as if they kept shooting themselves in the foot? Sometimes it can be an uphill battle to bring them success. But, as a problem-solving organization, we utilize a few ways to keep a project on track. It’s not always going to be easy, but with a few tricks up your sleeves, you can ease the client-facing process.
At the end of the day, projects are like baseball teams. The whole game could be going smoothly, only to be blown by the relief pitching. In marketing, to initiate a successful campaign, you need to work together with clients hand-in-hand. When things start to slip, it’s your job to direct the client in an appropriate manner.
Learn more about keeping a project on track, tune in to this week’s Trinity Web Minute with marketing expert Grey Taylor.
[Transcript]
Hey everyone thanks check it out another bonus episode of the new Marketing Show, catch us on YouTube, Instagram, TV, all that great stuff here my buddy Clio.
But today I want to talk about successful projects, how to keep a project on track, and how to keep clients from sabotaging themselves and kind of shooting them in the foot.
You know, it’s a lot like a baseball team, you know, you can do everything perfectly. And then when you’re relief pitching comes in and blow the game for you. You shoot yourself in the foot.
A lot of times what we see is we need certain things from clients. In order to be successful, especially in the nonprofit world. We need certain assets, we need certain verbiage.
We need certain, you know, messaging, you know, that we can be pushed in the right direction. And then all we can do is we can run with that and execute the strategy. You know, first off if we deliver a strategy and you pass it, deliver strategy, please read the strategy so that we can all be on the same page from there. But what happens is
when that’s not even read or and then when nothing else is delivered, and everything stalls and momentum stalls, what ends up happening is the campaign, you know, the initiative, the project is doomed. Because it’s sabotage because we don’t have a we need to get things done. So what do you do about that?
One, you have to make sure that your expectations of the client and of your team are realistic, you have to make sure that your expectations are realistic and then communicated. You have to make sure that you have to buy in from everybody.
If you get buy in from the organization, the client that you’re working with, they’ll typically do anything for you. I find that a lot of times when we see that, you know, clients are sabotaging projects and it’s not on purpose.
They just self sabotage because they shoot yourself in the foot because they don’t know any better. We’ve seen that there’s not 100% buy in.
So, in order to keep projects on track in order to go ahead and make sure that you are as successful as you possibly can, make sure you get buy in, make sure your expectations are realistic, and make sure your expectations are communicated. Hey, thanks for checking us out.
We’ll keep posting more of these videos. Want some more bonus podcasts. We’re coming back with full length podcast very, very soon, soon, soon as the world sort of normals out, but we definitely are planning on picking up the new Marketing Show and running with it again.
So until next time, see you guys later.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit