Introduced last year and slowly rolling out are Instagram guides. Guides are not only for travel websites and blogs but also great ways to establish your brand as a subject matter expert.
Although some are left scratching their heads, here are a few ways to include Instagram guides in your strategy.
Think about creating an FAQ guide for your niche. Or, simply gather tips you’ve made along the way and curate them into a guide. Not interested in getting technical? Create a guide that tells your brand’s story and introduce your team to the world.
Let’s talk about three different ways you can include guides in your social media strategy.
If you haven’t used them already, guides on Instagram is a great way to grow your brand into a subject matter expert. With that being said, here are a few ways to get started.
Create an FAQ guide for your niche. Try answering each question with a post you’ve created related to that topic. If you don’t feel like creating a whole FAQ guide, just gather you tips you’ve created under a similar topic and organize them accordingly.
If you don’t feel like getting technical, just try sharing your brand story. Introduce new followers to the core of who you are and what you do. Think about including some of your brand’s values, as well as some insight into each member of your team.
Guides are a great way to get people introduced to your company and for them to know what’s really going on behind the scenes.