Of the many varieties of small business Trinity works with, our event-centric companies always require more foresight in the strategy for marketing their event. Typically these events are spread out over months, but the closer you are to the deadline, all parties stress levels seem to skyrocket. With ticket or product sales generally being the focus, this week’s Trinity Web Minute is dedicated to navigate and offer some of our best practices when marketing a specific event.
On today’s Trinity Web Minute, Greg Taylor offers this guide for finding more attendees to market to for your upcoming event. Starting with the basics, create a Facebook ad and target it to people who have similar interests as your event. This will increase your event’s visibility and reach an audience who is already interested in similar events or products. Within your Facebook ad, adding distance parameters (usually between 25-50 miles depending on if the event is a local or regional) aids in reigning in your target audience. Then publish your ad. While I’m sure you wish that was the last step, you will increase visibility and reach more of your target audience by creating content that is relevant to both the geography and interests of your event.
Hopefully, this guide will assist you in reaching and converting a larger audience for your upcoming event.
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I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit