How people use search engines is always a hot topic. I believe people use search engines to find answers. Typically, when you are looking for answers, you ask questions. Structure your content to help people, solve problems and in the form of a question, and your content will begin to be more visible in search.
The second part of this equation is structured your answer with good content. Content that is thin, vague, misleading or poorly constructed will never help you or anyone else.
Greg Taylor, Digital Marketing Strategist at Trinity Web Media, explains in this Trinity Web Minute.
More Trinity Web Minute videos can be found on our YouTube Channel.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit