These simple Facebook ads tips will set you on the right path to bring your message to a broader audience. First off, if you are not using Facebook ads or boosted Facebook posts in your Social Media Marketing Plan, you are missing out. None of this new stuff, so we hope everyone is using Facebook in a smart digital marketing way.
Greg Taylor of Trinity Web Media discusses these points in today’s Trinity Web Minute.
THREE Facebook Ads Targeting Tips
• Target people who like your page and friends of people who like your page. This seems like a simple one, but so many people do not target the friends of people who like your business page. This is Social Media Marketing 101.
• Target people who like your direct competitors page. With today’s Facebook newsfeed algorithm no one goes to brand’s pages anymore. Most business or marketing content is consumed through the Facebook newsfeed. This is a great opportunity to display your digital marketing message to people who are engaged with your industry and/or services.
• Target people who like complimentary services. What products and services are typically used with your products and services. If you are selling Grade A beef via subscription, it is a good idea to target people who like popular grill brands. (Make sense?)
BONUS TIP: Limit your ad spend at first and test. This step is important to ensure your copy and images resonate with the audience, plus this gives you a change to hone your audience and make sure we are talking to the right people.
For more great content on similar topics, check out The New Marketing Show on Spotify, iTunes, Stitcher or wherever else you get your podcasts.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit