Facebook ads are equal parts marketing principles, science and creative. All three of the above components need to be dialed in for your ad or promoted post to have any further conversion success. Learn more from Greg Taylor in this Trinity Web Minute from Trinity Web Media.
1. Know your goal
2. Identify the audience
3. Use compelling creative
4. Design website conversion points
Follow these Facebook ads basics and start seeing overall digital marketing improvements. For more great content like this, but only audio, make sure you subscribe to The New Marketing Show on iTunes.