Interested in learning the inside scoop behind evaluating projects for clients? We have you covered.
When it comes to taking on new projects and initiatives, there are a number of things to reflect on before diving in headfirst. Start off by analyzing the scope of the work ahead of you. Is it what you’re comfortable doing? Is the client going to value your expertise? Also, keep in mind the value of making sure the relationship with your client is one that can grow. If you feel as if working with a particular team isn’t a good fit, it likely isn’t.
Last but not least, ensure you are charging accordingly for what you do. The quickest way to go out of business is to continue providing hard work for free.
[Transcript]
Hey everyone, thanks checking us out for this episode of the New Marketing Show, catch us on YouTube, Instagram, TV, all that good stuff. So today I did a short Trinity web minute to sort of talk about how we go about evaluating projects and how we go. And we decided whether or not a project is a good fit for us, or if a client is a good fit for us.
So number one, one of the things that we do is, we really look at the scope of the work, and what not only what the client is asking us to do, but we really look into like, what needs to be done. So a lot of times clients will ask us to do one thing, when in fact, they really need something else done.
And that just goes with the territory. And that goes without being experts knowing when to kind of pivot and to do you know, what needs to be done versus what is asked, you know, so the first question is, are we good at that? Are we good at what’s needed? Are we good at what’s being asked?
If the answer is no, we punt right away, and we make a referral to one of our partner agencies, or one of the contacts that we have somewhere else, somebody who is very good at that type of work, we don’t want to take on anything, that’s not good, that we’re not good at, for a number of reasons. One, we’re doing a client a huge disservice to, it’s going to disrupt our company, like nothing else. So that’s that.
But if the answer is yes, we are good at it. And yes, this is something that we are experts at, we then go to question two, how is this going to affect change within our organization. So what we can do is like when we’re good at something, we know, it’s going to affect change, because we’re going to execute it the right way.
And we’re going to make sure that it works, where their KPIs and their metrics that are going to move the needle for them. So we want to make sure that everything we do affects change in a positive manner and works towards the goals that the clients have, or in solves the problem that they’re having.
The third and the final thing is, how does it affect our company, you know, are we charging accordingly? Is the you know, are we demonstrating our value so that we can charge accordingly? You know, a lot of times, you know, when you’re experts, and you solve a problem.
You then create a value proposition where you can charge, you know, what you think that you deserve in order to solve the business problem, you know, I think it was Elon Musk, or somebody else said that you’re paid in proportion to the challenge to the complexity of the challenges you solve.
So that makes a lot of sense. So when we’re out there solving complex business problems and complex situations, you know, of course, that’s going to cost more money than when we’re solving something that’s, you know, simple and or easy to fix.
So I hope this kind of dispels anything. I hope that this really this is what we talked about a lot like what are we good at it to? How does it move the needle for our client? Three, how does it affect our company? So hey, thanks for checking us out. We’ll keep making videos you know, I hope everybody’s being safe.
I hope everybody is safe out there. hope everybody is healthy. 2021. So off to a good start for everyone. And we will keep bringing your videos talk soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit