Everyone has a different work process when it comes to operating in the world of business. Although it’s hard to pinpoint which working technique is the best, we’ve pinned it down to either being effective or efficient. Both ways of thinking are justified, and we’ll you why.
When it comes to the highest quality of work, effective is the word that comes to mind. Providing your clients substantial value is always at the top of the priority list, but so is profitability. Finding the most streamlined and profitable way of working is what we consider to be truly efficient. At the end of the day, how do we strike a perfect balance between the two? Let’s talk about it on today’s Trinity Web Minute with Greg Taylor!
[Transcript]
Hey, Greg Taylor from Trinity Web Media, here’s another bonus episode of the New Marketing Show podcast. So I just did a real about effective versus efficient. It’s one of those things like, you know, in order to be profitable, I understand that you have to have certain efficiencies, right? But more than anything, you need to be effective. So how do you balance the two, because I think a lot of people get things twisted, and they think that they’re one in the same when they’re definitely are not one in the same.
Like, I can be super effective. But it can take me a year in a day and my efficiencies are out the window. And thus, profitability suffers, I can also be super efficient, but not getting the job done to how it needs to be done in order to drive results. It’s one of those things where you got to go back and forth for my for what we do at Trinity web media, and for what I like to do. You know, and I know my business partner thinks about it differently, but maybe on the execution in the strategy side of things, I’m all about being effective.
You know, we tried it, we charge a quarterly for that, you know, we’re in the business of, and digital marketing, as a lot of times in business, it’s time and knowledge for dollars, right. So that’s why we try to go to a whole project cost versus hourly cost. So, you know, we can be effective without the constraints of doing it in a fastest amount of time in the most efficient manner.
Now, when you do things over and over, you know, there is some, you know, biases that you have some experience biases, and you can go from, you can leverage your knowledge and experience to make things happen quicker. But it doesn’t mean that it’s always the right thing. For the situation. You know, Case in point, you know, a lot of times, you know, we’ll be challenged with the same problem. And let’s say the problem in this case is search visibility.
What works for one person may work for the next person, but we can’t just go ahead and say, Oh, well, we’re going to do that, again, because we need to then go in, we can use that as a baseline. But what we need to do is we need to go in there and get all the facts, all the information and everything. For the specific use case that we’re working on. Is that the most efficient thing in the world? Not at all? Is it the most effective thing? Yes.
I think that when you’re starting to outline campaigns, excuse me, and you’re starting to get things going, and you’re starting to work on strategy, figure out what’s going to be most effective for the client. And I think in time, you’ll figure out your own ways to make that happen in the shortest duration, which then will improve efficiencies. But if you concentrate on effective, I think that in the long run, you’re going to always get better results for your clients.
So hey, thanks for watching. Thanks for checking us out on Instagram. Really let us know the transition from Instagram TV to reels and if there’s anything you want us to do differently or any questions that you have, please let us know. We’ll keep making videos. You guys keep having questions for us. We’ll keep talking. Thanks. Talk to you soon.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit