A few weeks back, our featured Trinity Web Minute was all about the value of content, especially during these challenging times. When you focus on content, you keep your company’s bloodline alive while keeping people in touch with your brand.
Content marketing is the name of the game! If you haven’t started pushing out content, take your spare time over the holidays, and begin your content journey. The sooner you get to posting, the better.
Do you have questions about the content marketing process? Don’t hesitate to send us a message or check out our content marketing FAQ page. Here at Trinity Web Media, we’re always happy to get your content strategy on track.
[Transcript]
Hey, I’m Greg Taylor from Trinity Web Media. Here’s another bonus episode of the New Marketing Show. So, you know, when everything happened with COVID-19, I did a couple interviews, I did a couple podcasts and people were saying, What should we do now in our marketing? What should we do with our businesses? How do we handle strategies, and one thing that I said was, it’s probably time to double down on content, make sure that you’re relevant as everything else is fleshing out and everything else is panning out and happening.
It looks like I was pretty on on on the money because anybody who has done that has been able to rise through the ranks and kind of get through the noise a little bit here and there, when it comes to staying Top of Mind and staying relevant. So we’re right now we’re going into the holidays, we’re calling you know, into the new year.
So if you find yourself in a downtime in between projects in between meetings, I know a lot of people who are meeting schedules are are dead, and Yep, they’re taking some time to recharge, which everybody definitely needs to do. Now’s the time to get creative. Now’s the time to start working on content, calendars, now’s the time to start working on. What do you want to do new content initiatives, what goals are attached to them.
And if you really have time, now’s the time to get ahead of content, and start creating that content, you don’t start creating the evergreen content that’s a that revolves around your brand that revolves around your service that revolves around your culture, your company, your products, because what’s going to happen is, you know, when you have time, get it done, because time is a luxury we don’t always have during the week.
You know, I woke up this morning to three frantic emails from a client that I needed to take care of some dev stuff right away, you know, in the new year, that’s the norm. next couple days, you know, that stuff’s gonna be quiet. So I’m gonna have tons of time to go ahead and create content.
I’m gonna have tons of time to write blog posts and videos and different podcasts and different things that keep track of the web media going, you know, for our clients to educate and to help, you know, inform and all that.
So have a happy holiday. Have a safe holiday. If you find yourself some time, get on the content bandwagon and see where that takes you in 2021. Take care
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit