Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask too frequently or without providing value? Donor fatigue sets in.
Essentially, donor fatigue is when your donors become overwhelmed with asks or generally disinterested in donating. This can be extremely harmful to a non-profit campaign, but, when you work with professionals like Trinity Web Media, we introduce ways to overcome this issue.
By providing substantial value, among other things, your Giving Tuesday campaign will bypass donor fatigue. Looking to curate more donors while keeping existing ones? Today’s Trinity Web Minute is for you!
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the New Marketing Show, catch us on Instagram TV, YouTube, our website, Twitter, all that great stuff. We definitely appreciate you. So, next Tuesday, first week of May, we’re going to do another Giving Tuesday.
And it begs the question right now is you’re typically Giving Tuesday is, is the end of November, but this year because of everything that’s going on in the resiliency, that lots of you know, nonprofits and community organizations need to be decided to do another one.
So it begs the question, what are you doing to engage your community? You know, a lot of nonprofits are really good at the ask, but not very good at engaging the community and demonstrating value throughout now.
We all know you know, if you’re, if you work with a nonprofit or you rely on nonprofit, you know what they do, you know, their story, you know, how they help the community, but that doesn’t really Speak to the discretionary dollars that you’re going after, or what problems you saw.
So when you’re going out and you’re reaching your audience, make sure that what you’re doing is engaging them, letting them know how the money is spent, letting them know what problem you solve in the community, what, who you serve, and what you’re doing with the donations and what you’re doing and how the money’s allocated.
You know, donor fatigue is real donor fatigue is something that everybody experiences, especially 2020 donor is going to be the biggest problem facing nonprofits.
Without a doubt, you know, if you’re not adding value, and you’re just asking for money, there’s no difference than you just having your hand out all the time and being on a street corner. So I implore you, if you work for a nonprofit, if you work with a nonprofit if you’re Manning a campaign, understand the value that you bring them. devalue. Be aware of your value, and make sure that everybody knows.
So, thanks for checking us out. Thanks for watching us. You get more episodes like this at the new Marketing Show on Apple podcasts, Instagram, TV, all of our good stuff. We hope everybody out there is safe and well and navigating these times. Talk to you soon.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit