It’s no secret how much the world of marketing continues to evolve on a regular basis. Although many techniques come and go like trends, there’s one tool out there that isn’t going anywhere. Social media has now become an essential part of your digital marketing plan.
If you’ve questioned before whether or not you need social media, the answer is an emphatic YES. Without social media, you are missing a direct link between you and your customers. Not only does it build brand awareness, but you are also giving people an inside look into your brand.
Now more then ever, people want to interact with brands directly. By keeping personas in mind with your social media strategy, you can target select groups with varied messaging. This way, you are connecting with the various facets of your audience.
With traditional marketing, you face the limits of a single message. Social media allows you to craft messages in a specific voice that will best resonate with your curated audiences.
Let’s talk more about the importance of social media! Give this week’s Trinity Web Minute a listen and let us know what you think.
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the new Marketing Show catch us on YouTube, Instagram, TV, all that good stuff. So today, I want to answer one frequently asked question that we always get, do I need a social media strategy? You know what my answer is? If you watched any of these videos before or listen to any of our podcasts, the answer is emphatically going to be yes.
Everything that you do in the marketing world needs some sort of strategy. If the word strategy is too daunting for you, substitute strategy with rhyme and reason.
There needs to be a rhyme and a reason why you’re doing everything as a strategy, because then what’s going to happen is you’re going to understand who you’re talking to, why you’re talking to them, what problem you’re solving, how you’re helping them, and how you’re positioning everything.
You know, not all messages can go to all people so when you think of one or two specific personas in mind, and persona, again, is, you know, a typical behavior of the people that you’re trying to serve.
When you think of their personas, not everything is going to resonate with everybody. So if you craft the message, and you craft a solution, and you craft, you know, maybe the imagery in to speak to certain people. What you’re going to do is you’re going to reach more, and you’re gonna be more effective .
Now, if you’re not in this to be effective in some way, shape, or form, and I’m not talking about monetarily, you know, effective to yourself or to anybody else if you’re not in this to be effective.
Why do it anyway? You know, so many times we see so many different hands in social media, and so many things we just posted at will. And they obviously have no strategy, no reason behind posting and other than, maybe it’s cool or etc.
You know, we see this a lot when there’s a lot of different teams working on social media together. Where there is no strategy and they’re each kind of doing their own thing and nobody knows what’s going on.
And again, it’s not congruent with the brand’s messaging, and it’s not one unified source. So have a rhyme and reason why you do it or like I call it a strategy.
Hey, thanks for checking us out. For more episodes of The new Marketing Show, you can always get us at Trinitywebmedia.comApple-podcast,
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit