In the content marketing game, there’s a lot of different techniques being thrown around. Often we find that marketers suggest putting out as much content as possible, regardless of if it provides value. Putting out content just to check a box is a quick race to the bottom.
No longer do search engines only account for just how much material you put out. Now it’s more imperative than ever to produce quality pieces of work that can actually curate an audience.
On this week’s “Trinity Web Minute,” Greg covers one of the most essential content marketing tips to live by; Quality over quantity. Tune in!
[Transcript]
Hey, everyone, thanks for checking out another bonus episode of the new market show. catch us on Instagram TV, appreciate you.Today I want to talk more about content marketing. And more specifically, I want to talk about quantity versus quality.
So a lot of times you’ll hear and people a content marketing strategy or in their plan, they’ll say, produce content, just produce content, produce process, press publish, press publish. Go ahead, put it out there.
Well, that’s only really a quarter of the equation. Yes, you do have to give your content to the world, you do have to do that. But what you really need to do is focus on how good that content is. And more specifically, how good that content is for what persona of your audience.
How does this content affect change within your market, within your clients, within your prospects within everyone that you’re trying to reach. Also, when you produce high quality content, your level you level up as its own matter experts.
So be wary of anybody who wants you to produce, let’s say, five blog posts a week, you know. Unless you’re a professional writer, it’s very difficult for you to write five quality blog posts a week, I would scale that down to two, we can’t do two to one great quality blog posts a week. When I say quality, I want there to be a goal attached to it.
I want there to be an audience attached to it and I want to be conversion metrics attached to it. I want it to be measurable. You know, if you have any kind of lead, magnet or giveaway or any way that they can upgrade the content and find more.
Those are all important things to keep in your content relevant to the marketplace. Remember, quality content is relevant content. So thanks for watching. For more episodes of the new market show you can catch us at Trinitywebmedia.com/Apple-podcasts. You can get us on iTunes, Spotify, IHeart Radio, Stitcher, PodBean, all those things wherever you get a podcast, you’d probably find that. So hey, thanks again. Talk to you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit