With the current status of everything going on int he world, saying things are trivial is an understatement. Adjusting to the onset of COVID-19 precautions combined with the fight for racial equality in our country has created a wave of emotions. Although we all have specific opinions and want our voice heard, making sure you keep track of what you say and how you say it has become more critical than ever before.
Here at Trinity, we’ve been shocked by seeing the number of tone-deaf responses from public figures. Ranging from Drew Brees to the CEO of Crossfit, it’s evident people forget the power of words. Going forward, we implore you to view yourself as a public figure and everything that comes with it.
Don’t get overwhelmed by emotion and fuel the fire already burning on social media. Carefully considering WHAT you say and HOW you say it is a skill we all need to master.
[Transcript]
Hey, everyone, thanks for checking us out on Instagram TV. And this is gonna be a bonus episode of the New Marketing Show. You know, lots going on in the world right now. And there’s a lot of bullshit going on. And there’s a lot of anger and people are confused.
People are hurt, people are sad people are angry people are. They don’t know what to do. People have also been cooped up right for the last couple of months. Because, you know, quarantine for the pandemic.
But the biggest thing that I see and the biggest thing I want to talk about right now is the messages that people put out there into the world of social media, especially for people who manage brands, and people who are public personalities.
Here’s one thing about being a public personality or not being a public personality. If you have an Instagram following you on Facebook, if you have a Twitter Following You are a public personality to some extent. I think a lot of people don’t realize that.
And I don’t think that they realize the messages that they put out there how confusing they can be. How out of context they can be taken, how hurtful they can be, how insulting they could be.
How dismissive how, you know, like the CrossFit CEO, Greg Glassman, and I don’t know if he will still be CEO, when this video is posted within a couple of days recording it. And for I guess, timeline context, today’s Monday, the eighth and everything happened yesterday, the seventh so let’s see if he’s still CEO when this happened.
He posted some really insensitive remarks about likening you know, George Floyd to COVID-19 and how, you know, fitness somebody posted about fitness is, you know, a public health matter and he called it George-19 which is just stupid, wrong, insensitive on uncalled for, you know.
And like, I don’t know, Greg Glassman, I know the CrossFit brand. Well, but I don’t know Greg Glassman, and I don’t know if he was trying to be funny, which he wasn’t, I don’t know if this is who he is as a person and it’s just it’s coming out because he doesn’t rely and he doesn’t trust the team around him. You know, look at other people who like I like Drew Brees, Drew Brees made a statement, you know, again about Colin Kaepernick and about how he’ll never stand up for somebody, you know, dissing the flag. None of this is about the flag. None of this is about that.
And Drew Brees is smart enough to know that but but what confuses me is how, how did his team his personal team, his personal branding team, his team of you know, man managers or agents or, you know, social media marketing people, allow him to put out such a stupid message. Now I believe that he was.
He’s a decent person, I believe that he’s probably didn’t mean what he said in the way that he said it. But it was said, and you can’t unring the bell sometimes.
So it’s, you know, no matter how I feel about the state of affair and the politics, and, you know, the protests and racial injustice, and all that, and I do have strong opinions about that.
And I do believe that black lives do matter. I do believe that not all police are bad. And I do have some of these convictions, but the same time like you have to consider the message and consider what you’re saying and consider how you’re saying it and consider things that it can just be taken out of context.
Can your message be taken out of context by anybody? Can Is there any confusion Your message? how clear is your message? Like? What are you trying to do? What are you trying to benefit? How are you trying to benefit or make things better make things different by your message. It doesn’t make any sense to me.
And again, you know, I want to go back to the thing that we’re all you know, personal, young, we are all public people nowadays, you know, by posting this, you know, I’m a public person, but anything that you post online, you become a public personality, a public figure.
So it just confuses me, It baffles me. It, it saddens me that people just don’t get it, that people don’t get why certain things are so important to other and agree or disagree you have to understand, you know, you have to try to understand you know, seek understanding before being understood.
The other side of the coin and, you know, any type of humor And any type of jokes or anything like that through text, email. social media posts, you know, can always be taken out of context because you can’t hear, you know, what somebody’s saying or what somebody means or how they’re expressing their thoughts.
So, if you are managing anything companies, or just your own personal shit, just be aware of how other people feel about your message. And are you contributing to a solution? Or are you contributing to the problem?
I don’t know. I guess that this is the longest video I made a long time. But that’s what I want to leave everybody with. Are you part of the problem? Are you part of the solution? I choose to be part of the solution.
So everybody stay strong out there. Everybody stay safe. Hope quarantine starts unlocking, you know, restrictions start lifting. I hope that you know, our cities can go back to a little bit normal. I hope that, you know, communities can find peace can be community can find resolution through all this stuff. So thanks for watching. See you soon
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit