Regardless of if you are posting a social media post with a call to action or redirecting traffic, it’s essential to close the communication loop with your audience. What’s more frustrating than sending an email with no reply? This is a similar feeling your users get when they don’t feel as if you closed the loop. We consider providing the proper links & thank you pages as two solid ways to close communication.
What are some ways you cease communication with a potential client? Check out how we do things below then let us know how you feel!
[Transcript]
Hey everyone, thanks for checking out another episode of the new Marketing Show. And also catch us on Instagram TV you to our website, wherever you’re getting this content, we appreciate you. So today I want to talk about closing the loop on communications when it comes to your marketing. You know, a lot of times when you post something to social media, you’ll post an article or you’ll post you know, a video or a photo or something like that, and it has a call to action already in it.
The best thing to do is also include a link to where they can go and get more information should they want to a minimally, it should have a link at least your website. When you do that what you’re doing is you’re giving them information, when they want more information, you’re telling them where to go and positioning yourself as the leader around those thoughts in that subject matter expertise.
Another great way to close the loop communication is with your website’s contact forms. If you have specific forms for specific initiatives, always redirect them to a thank you page say thank you for contacting us about XYZ. XYZ then should relate to the page that they came from. What that does is it closes the loop of communications and it doesn’t leave leave them wanting more yearning for more or kind of like in the dark whether or not their message is received or what’s going on.
If you do this, you’re going to start seeing a higher conversion rate. And definitely you’re going to see a higher confidence rate when it comes to your messaging and your brand. Hey, thanks for watching. Thanks for checking us out for more episodes like this. You can catch us at Trinitywebmedia.com/Apple-podcast. You can also get our podcast on iTunes, Spotify, Stitcher, I Heart Radio PodBean, PodCoin, pod, whatever.We’re out there. So hey, thanks again. Talk to you soon.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit