Positioning your brand and letting your clients know exactly what differentiates you from the competition has become more critical than ever. We position Trinity Web Media as a brand that solves business problems. Sure, other companies do what we do, but, nobody does it the same way Trinity does it.
Check out this week’s Trinity Web Minute and learn about the importance of brand positioning and how this can make or break your brand’s longevity.
[Transcipt]
Hey everyone, welcome to another bonus episode of the New Marketing Show. Catching us on Instagram, TV, YouTube, wherever you’re going this content. So today I want to talk about brand positioning. Let’s talk how important it is to understand your brand position, and also what the end result is.
So if you have solid brand positioning your business and your service will never be interchangeable with somebody else who does like things. Trinity Web Media, we’re positioned as we solve business problems. We solve the problems of getting you found, we solve the problems of generating leads. Other people do exactly what we do, other people manage content, other agencies build WordPress sites. But, nobody does it like Trinity does it.
So our brand position is we solve business problems. So when we’re being interviewed and we speak to clients and you know, when you’re being interviewed, you speak to clients. Be conscious of how your positioning your brand, because what happens is, when you speak to somebody and it resonates with them, when they go and they speak to somebody else doing their due diligence, there’s never going to be an apples to apples type of comparison.
One company can never be compared to another company if you understand and you have a strong brand position. So thanks for checking us out. You can get more podcasts bonus episodes of the New Marketing Show at Trinitywebmedia.com/iTunes or wherever else you get your podcasts Talk to you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit