In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that’s not always the case. There’s often a big difference between what’s going on Instagram vs. reality.
At the end of the day, the more real and authentic you are on social media, the more people will respect you. These tough times aren’t easy for anyone, and it’s okay to let people know you are struggling. You can’t always put up the facade that everything is going to plan because, frankly, today’s world is more unpredictable than ever.
Being authentic on social media has become a powerful tool that many people fail to embrace. Learn more about the value of keeping it real on social media on today’s Trinity Web Minute with marketing expert Greg Taylor.
[Transcript]
Hey, everyone, thanks for checking out another bonus episode of the New Marketing Show, catch us on YouTube, Instagram, TV, all that great stuff. You know, today, I just I want to talk real quick about, you know, you see a lot of different things on social media when it’s like Instagram versus reality, or this is how it started. This is how it is, you know, that type of stuff.
That stuff is all great, because I think that the more we can show the reality of what’s going on the situation, you know, and being transparent with our brands, our companies, our lives, our personal brands, you know what the better everybody is, you know, I think that it helps everybody’s, you know, mental state, to know that everything is not perfect.
You know, I’m shooting this video here, I have a crazy dog running around. I have dishes from breakfast right here. You know, I’m propping this phone up with a bag of coffee, because I don’t have a tripod right now.
And it’s just that’s reality, you know, and here, I’ll even prove it here. And here’s a crazy dog. Look at her. So here’s the deal. That’s reality. That’s our current reality. Not everything is as it seems. And the more authentic, the more transparent you can be about what’s going on, and how things really are.
I think that the more respect you gain, and the more credibility you get from real people, when it comes to different social media platforms, it’s okay to be a business owner and say, Hey, things are not going great right now. You know, and honestly, if you were one of these people who said that things are going great all the time, especially right now, I’d be really concerned and I would, I would call bullshit.
There’s no way that with this current reality of pandemic, you know, in quarantine, coming into almost a year, that things are great. You know, our personal lives are all in a mess, we miss our families, we miss our friends, we miss our co workers, we miss having lunch, dinner beers.
With our clients, we must go into game, you know, all of that stuff. So when it comes to social media, don’t be afraid to let that stuff out. Don’t be afraid to say hey, things aren’t always as they seem, things aren’t going as great as you think they are.
Things aren’t going as great as you know, our posts, you know, all that stuff. It’s okay. You know, the more transparent the more real you are, you know, the more you can connect with people on a human to human person to person level. And I think that’s what it’s all about.
So don’t be afraid to be real. Don’t be afraid to, you know, tell people what’s going on. Don’t be afraid to ask for help. I think that we’re all in this thing together. And you know, together we’re definitely better for it.
So hey, thanks for watching. Thanks for checking us out you have any comments or questions or you want to know how we do things? Just let us know. We’re here to help Talk to you soon.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit