Website Usability is an often misunderstood topic. When Usability is discussed many people assume we are talking about User Interface (UI) or User Experience (UX), but we are not. While Usability has aspects of both UI & UX, we mostly are referring to how easy a website is to navigate. There is a big difference.
In this episode of The New Marketing Show, Trinity Web Media’s digital marketing expert Kevin Eberle and WordPress Development lead Greg Taylor sit down and discuss what makes a site highly usable vs. a site that just looks good.
Website Usability Key Takeaways
• The “Field of Dreams,” If you build it they will come, strategy never works.
• Almost anyone can make a site look good, not everyone can make a website work for your business.
• Keep the number of clicks from point A to point B minimal
• Contact forms should always be on your homepage, above the fold and highly-visible.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit
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