Marketing your event properly is essential to the success of your events. There are many channels where you can market events, but which ones are right for you? Facebook, Instagram, Twitter, Linkedin and other social media platforms are just the beginning to getting the word out and filling your event’s capacity (and meeting the event’s goals.)
This week on The New Marketing Show by Trinity Web Media, Kevin & Greg discuss how to promote and market your event.
Keys to Marketing Your Event
• Use Facebook/Instagram Ads or Promoted Posts and target your ideal audience’s interests by geopgraphy
• 25-50 miles of the event is a good geo-radius
• Using Twitter gets more traction for intros to new audiences via retweets
• Develop a specific web page or better yet a dedicated website to disseminate the event’s key information
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit